KUNR is a distinctive, relevant and regional voice that informs and connects diverse communities through trusted journalism, storytelling and discussion.
KUNR Public Radio is Northern Nevada and northeastern California’s listener-supported, nonprofit public radio station, serving nearly 70,000 weekly listeners with engaging content on-air, online and on our free mobile app. Together with its classical & jazz station KNCJ, KUNR serves as a valued source of news, the arts, music and culture. KUNR and KNCJ are NPR member stations as a service of the University of Nevada, Reno.
KUNR connects the people of our community to each other and to the world. With an award-winning KUNR news department and NPR’s distinctive content and style, we deliver programming distinguished by its depth and integrity. KUNR is in the business of telling stories, small and large, that start conversations, increase understanding, enrich lives and enliven minds.
“KUNR’s audience is perfect for my small business. KUNR’s audience is smart, affluent and sophisticated.”
KUNR’S AUDIENCE
EDUCATED
69% have a college degree or beyond.
37% have a postgraduate degree.
CULTURAL
62% more likely to have attended a musical performance in the past year.
100% more likely to have gone to a theater in the past year.
AFFLUENT
$102K median household income.
78% are homeowners.
INFLUENTIAL
112% more likely to be top management.
87% more likely to be a business owner.
INVOLVED
61% more like to have contributed $500 to charitable organizations.
91% more likely to have volunteered for a charitable organization.
“Promenade on the River has been a longtime sponsor of KUNR because the content is the most interesting, informative, diverse and relevant programming on the radio. Our community is very fortunate to have KUNR and we want to make sure it continues to thrive.”
WHY SPONSOR KUNR?
THE HALO EFFECT
Business messaging on public radio creates a positive brand perception… It’s known as the “Halo Effect.” Public radio is prized as an oasis from commercialism. Listeners connect with and reward companies that underwrite our programming.
86% consider public radio personally important to them.
68% prefer to buy products or services from NPR sponsors.
75% of NPR news listeners have taken action because of a sponsorship announcement.
72% have a more positive opinion of a business when they find out it supports public radio.
COMMUNITIES WE SERVE
northern NEVADA & THE eastern Sierra
KUNR PUBLIC RADIO
88.7 FM RENO / SPARKS / CARSON CITY
89.9 FM INCLINE VILLAGE
90.9 FM EUREKA
91.3 FM WINNEMUCCA
91.5 FM ELKO & HAWTHORNE
91.7 FM VERDI / RENO / SPARKS
91.9 FM YERINGTON
100.5 FM BATTLE MOUNTAIN
88.7 FM
90.9 FM
91.9 FM
95.3FM
97.5 FM
TAHOE / TRUCKEE
BISHOP
SUSANVILLE
TOM’S PLACE
MAMMOTH LAKES
KNCJ CLASSICAL MUSIC & JAZZ
89.5 FM RENO & SPARKS
